Wednesday, July 15, 2009

Chrome vs. Bing vs. You and Me

ROBERT X. CRINGELY

Nick Jeon

The constant war between Microsoft and Google is not what it looks like at first glance. We see constant updates from both sides as they try to one-up the other. Yet, what is their true motivation? Contrary to popular belief, these guys aren't branching off to Bing and Google Chrome to make money directly off of it. For instance, Google gives Chrome away, so why bother? It is "to keep Microsoft on its toes". Google is afraid that Microsoft will do something one day that will devestate it, such as "accidently" disabling the google search engine on all microsoft computers and taking forever to fix it. This would cost Google billions of dollars. So Google keeps Microsoft on the defensive by introducing "new" technology. Although this technology is indeed creative and the competition helps us reach greater heights, Mr. Cringely hypothesizes that we would get further in technology if we stopped competiting pointlessly.

Mr. Cringley's argument make seem to make sense, but he never goes to explain how competition does not lead to innovation. His only argument was that Google and Microsoft should have "more guts". The competition between the two has led to faster browsers and more efficiency in our lives. History has proven that competition leads to more efficiency. When the countries around the world started to innovate during the Industrial Revolution and create more efficient machines, would Mr. Cringley criticize innovation then?


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